Various articles in ads have caught my eye saying that ALDI have developed their own action camera that rivals the GoPro and similar cameras for a fraction of the price. Knowing that ALDI generally slap their logo on anything from China they can make money on I was intrigued especially knowing the number of fake 4K cameras that exist but surely a reputable German business like ALDI is not going to rip off it’s loyal customers? Read on and as usual the ACCC will do nothing despite the blatant false advertising, the paid articles in the media and no doubt a team of social media shills pushing this product online.
An ACCC report was made on the 22/01/2018 (accc-report:145871) and to date no response has been received.
Fake 4K cameras stretch the image from a smaller size to one that appears to be a real 4K images, they do this via interpolation which guesses what goes in between the real pixels which are now spread further apart. The image will appear to be a 4K image but will be poor quality. These cameras can sometimes offer a good HD image but why not get a decent camera from a manufacturer that doesn’t have to deceive you?
A real 4K camera will record video in 3840 x 2160 REAL pixels which is 8,294,400 pixels. A fake 4K camera will* record in 1920 x 1080 pixels which is 2,073,600 pixels (25% of 4K resolution) and will create the missing six million pixels using interpolation (essentially guessing what pixel would exist in between using various algorithms). You can always lower the resolution of photos and video after you have taken them so always use the highest quality setting possible but you cannot increase the resolution after the fact as the pixels don’t exist and that is exactly what these fake 4K cameras do.
*It can record in other higher resolutions but most of the time it is 1920 x 1080 also known as HD or 1080P.
The first article that caught my eye was this one.
Aldi launching waterproof GoPro rival camera for just $69.99
Daily Telegraph Link
Posted on January 18, 2018 by The Daily Telegraphy
SYDNEY’S loyal legion of Aldi fans love a bargain – and their latest post Australia Day offering is sure to fly out the door.
They’ve queued for super cheap rocking chairs, Dyson vacuum cleaners, ski gear and toy cars amid scenes of near hysteria.
But be warned. The latest Aldi special could prompt their biggest rush yet.
On Saturday January 27, as part of their daily special buys offering, ALDI will be launching a waterproof action camera to rival GoPro for a fraction of the price of most devices.
Their Bauhn high quality action camera retails for $69.99 and boasts an amazing array of features associated with more expensive models which normally sell for around $400.
The camera features 4K Ultra HD recording plus:
I quickly found four more articles from other “journalists” that were nothing but paid advertorials that intend to do nothing but mislead people. They all quote 4K Ultra HD Resolution with no asterisk and they all quote the exact same specifications line by line like it was copied from the ALDI script sheet. The only “journalist” to mention that this was interpolated but with no detail as to what this means was Gizmodo but a search of their website shows they promote ALDI products all the time.
Aldi launches crazy affordable GoPro rival with amazing features
Posted on January 18, 2018 by Christina Calaleri
Definitely going to need to line up for this one
When Aldi just continues to make your dreams more attainable.
Cheaper veggies, cheaper chocolate, cheaper wine and now CHEAPER ACTION CAMERAS!
Yes, you read that correctly.
If you’re one of those people who like adventure but you know, not over the top in love with it and need something like a GoPro, you can settle for the $69.99 action camera for your own adventures.
On Saturday January 27 as part of their daily special buys offering, ALDI will be launching a Bauhn high quality action camera.
But before you think it’s going to be nothing like the GoPro, think again!
It has STACKS of features.
· 4K Ultra HD recording
ALDI IS LAUNCHING A WATERPROOF GOPRO RIVAL FOR $69.99
Posted on January 18, 2018 by Olivia Mackinnon
IF YOU’VE BEEN THINKING OF INVESTING IN AN ACTION CAMERA TO CAPTURE YOUR ADVENTURES, BUT AREN’T PREPARED TO FORK OUT HUNDREDS OF DOLLARS, YOUR PALS AT ALDI HAVE COME THROUGH FOR YOU, WELL AND TRULY.
On Saturday January 27 as part of their daily special buys offering, ALDI will be launching a Bauhn high quality action camera – for $69.99.
Here are just a few of the features:
· 4K Ultra HD recording
Heads up, bargain hunters: Aldi is about to launch a waterproof GoPro rival for $70
Techly Link (Techly claims to be Australia’s best youth and tech news! make of that whatever you want given this article)
Posted on January 18, 2018 by Andrew Miller
Cautious optimism best describes how we feel after hearing about the latest product Aldi is planning to launch.
The supermarket giant is taking on the action camera market with a $69.99 variant from Bauhn.
We’ll be honest: we’ve never heard of Bauhn, the price is suspiciously low and their slogan of “Effortless Technology” doesn’t fill us with confidence.
Nevertheless, it won’t set you back too much more than a slab of premium beer and could be just as fun. The product will launch on Saturday, January 27 as part of Aldi’s daily special buys.
Check out the features Bauhn’s bargain-bin beauty is boasting:
4K Ultra HD recording
ALDI Are Selling A $69 Action Camera. Nice.
Posted on January 18, 2018 by James Swinbanks
With arguably the biggest player in the Action Camera market apparently struggling to keep itself afloat, we’re likely going to see a few more action cameras on the cheaper side around the traps, like this Bauhn Action Camera that’ll be going at ALDI for just $69.
As you might expect for something so cost-effective, it’s not going to light up the spec sheets. It is capable of interpolated 4K Ultra HD recording and includes a 2-inch TFT-LCD Display, an underwater housing that’s good for a depth of up to 30 metres and it’s battery life should give you around 90 minutes of recording time without Wi-Fi.
Fake 4K Advertisment
This is the ad on the ALDI website. All it says is 4K WiFi action camera with no other details aside from the $69.99 price tag.
4K WiFi Action Camera by itself sounds pretty good but there is no mention of other features like image stabilisation, frames per second, pixels etc. Googling finds a page with the details on the BAUHN website. BAUHN is a brand that ALDI use to rebadge many products from China to deceive people into thinking they are getting some quality German made product.
This BAUHN website lists all the details and has some photos of the camera that ALDI “developed”.
This page has a asterisk next to the 4K Ultra HD Recording* and this has the following further down the page “* 4K recording is interpolated, not native.”. This doesn’t change anything, this is not a 4K camera and Wednesday is not Saturday ALDI! Saturday the 27th of January is when you sell these!
Further down the page it mentions the image sensor in the specifications.
Image sensor: SONY 179, 8M pixel COMS (sic)
4K (3840 x 2160 30fps) (Interpolated) – FALSE
4K (3840 x 2160 30fps) (Interpolated) – FALSE
It has the photo resolutions of 16MP and 12MP but the sensor is only a 8MP sensor with an effective number of pixels of 3280 × 2464! It’s not only the video resolutions that ALDI lied about but the photo resolutions as well!
Link to the manual is also on the BAUHN website.
The sensor is a IMX219 for mobile devices (smartphone or tablets) according to the manufacturer Sony (this is assuming that the sensor is actually a Sony) on their product page here and specification sheet here.
The IMX179 is a diagonal 5.7 mm (Type 1/3.2) CMOS active pixel type image sensor with a square pixel array and 8.08M effective pixels. This chip operates with three power supplies, analogue 2.7 V, digital 1.2 V, and IF 1.8 V, and has low power consumption. High sensitivity, low dark current, and no smear are achieved through the adoption of R,G, and B primary color pigment mosaic filters. This chip features an electronic shutter with variable charge-storage time.
In addition, this product is designed for use in cellular phone and tablet PC. When using this for another application,
Sony does not guarantee the quality and reliability of product. Therefore, don’t use this for applications other than cellular phone and tablet PC. Consult your Sony sales representative if you have any questions.
This photo shows the difference in size for various resolutions. Some Fake 4K cameras will have a sensor that can record at 1440P or 2.7K and whilst the quality of the interpolated image will be better it will still be poor when compared to a real 4K photo or video.
This camera isn’t worth purchasing, ALDI have lied about it’s basic functions and if you have purchased it return it to ALDI for a full refund and lodge a complaint with fair trading and the ACCC. You cannot buy a 4K camera for under $100 so steer clear of other cheap cameras. There are plenty of decent action cameras around for not much more but they will all be HD.
This camera is a rebadged fake version of the SJCAM and possibly the SJ5000X 4K model.
More information on fake 4K cameras can be found at Dashcamtalk here.